Contenttowooya: Electronic Arts Restructuring
Before people protest, yes this one’s little dusty, if only by ten days. But then again, this is Contentpalooza, a celebration of our reserve crop of news.
Electronic Arts, publisher of Hellgate: London in the United States and employer of Bobby Tunick, friend of the site, has opted for a new company structure to “[bring] teams closer to customers and [speed] new products and services to market”.
REDWOOD CITY, Calif.–(BUSINESS WIRE)–June 18, 2007–Electronic Arts Inc. (NASDAQ:ERTS) today announced that the company will organize its business into four Labels: EA Sports, EA Games, EA Casual Entertainment and The Sims. Each Label will operate with dedicated studio and publishing teams focused on consumer-driven priorities. The new structure is designed to streamline decision-making, improve global focus, and speed new ideas to the market.
Hellgate: London falls under the EA Games section. The effect of this restructuring is likely to be largely transparent to us consumers. Kotaku’s commentary on this news was humorous. And, to liven up this rather dry news entry, here are some new pictures of Hellgate: London found on nZone by Sp3tSnAz.
– Scapes
